{ "_id": "6af84fa9be2268deb4a40fc9", "Package": "mediaPlanR", "Type": "Package", "Title": "Reach and Exposure-Distribution Models for Media Planning", "Version": "2.0.0", "Date": "2026-10-29", "Authors@R": "person(given = \"Manuel J.\", family = \"Sánchez-Franco\",\nemail = \"majesus@us.es\", role = c(\"aut\", \"cre\"),\ncomment = c(ORCID = \"0000-0002-8042-3550\"))", "Author": "Manuel J. Sánchez-Franco [aut, cre]\n()", "Maintainer": "Manuel J. Sánchez-Franco ", "Description": "Reproducible implementations of reach and\nexposure-frequency models for media planning. Provides exact\nreach and exposure distributions under random duplication\n(Sainsbury and Binomial models); the Beta-Binomial accumulation\nmodel and its multi-vehicle version of Metheringham (1964)\n; the ad hoc duplication\nand accumulation formulas of Agostini (1961)\n and Hofmans (1966)\n; and the multivariate exposure\ndistribution models of Danaher (1991)\n (canonical expansion),\nLeckenby and Rice (1986) \n(Morgensztern sequential aggregation), Hyo Gyoo Kim (2005,\ndoctoral dissertation, University of Texas at Austin)\n(canonical sequential aggregation), Heejin Kim (1994, doctoral\ndissertation, University of Texas at Austin) (conditional Beta\ndistribution), and Cheong (2007, doctoral dissertation,\nUniversity of Texas at Austin) and Cheong, Leckenby and Eakin\n(2011) (multivariate\nBeta-Binomial). The three dissertations have no DOI; their\ncomplete references are in the help pages. Also includes an\nexplicitly scoped Negative-Binomial count approximation, the\nfitting of the Beta-Binomial model to an observed reach, and\nthe evaluation of predicted exposure distributions against\nobserved ones.", "License": "MIT + file LICENSE", "URL": "https://github.com/majesus/mediaPlanR", "BugReports": "https://github.com/majesus/mediaPlanR/issues", "VignetteBuilder": "knitr", "Config/testthat/edition": "3", "Encoding": "UTF-8", "Language": "en-US", "LazyData": "true", "Roxygen": "list(markdown = TRUE)", "RoxygenNote": "7.3.2", "Repository": "https://majesus.r-universe.dev", "Date/Publication": "2026-10-29 05:59:52 UTC", "RemoteUrl": "https://github.com/majesus/mediaplanr", "RemoteRef": "HEAD", "RemoteSha": "87e07d2d07c948ac63f59732f246049b136f0491", "NeedsCompilation": "no", "Packaged": { "Date": "2026-11-14 12:05:10 UTC", "User": "root" }, "_user": "majesus", "_type": "src", "_file": "mediaPlanR_2.0.0.tar.gz", "_fileid": "https://r2.ropensci.org/f2ccebfcc2a8d6a2881dfd8d697732f5d4668c7ce8e6bcc80fe591d980330c78", "_filesize": 744448, "_sha256": "f2ccebfcc2a8d6a2881dfd8d697732f5d4668c7ce8e6bcc80fe591d980330c78", "_expires": "2027-02-22T12:10:16.000Z", "_created": "2026-11-14T12:05:10.000Z", "_published": "2026-11-14T12:10:17.757Z", "_upstream": "https://github.com/majesus/mediaplanr", "_status": "success", "_maintainer": { "name": "Manuel J. 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